After some misconceptions became popular and spread online, they directly affected the normal sales of tires in stores. Some store owners reported that no one is buying the tires produced at the end of 2023!
Because of the popularity of sidewall markings online, many people have mastered some tire knowledge. Although more tire knowledge can help consumers understand their own needs, some consumers are obviously "off track" - their "evil" requirements for tires are getting higher and higher. One of the most "evil" requirements is that the production date of the tires must be fresh!
"The current stores don't want tires produced in 2023 at all. They don't want tires produced in the 52nd week of 2023, even if the price is reduced, they just want tires produced in 2024." "Why?" "Because I think they are the same as those produced in 2020. There is no difference, they are all 'expired' tires. "In fact, this is not a problem reported by one dealer. Almost all tire dealers across the country are having a headache about the demand for 2023 tires in their warehouses because the tire production date is "not fresh enough." How to deal with it. "The principle of ordering in stores is that as long as it is not produced this year, don't buy it. What is the difference between tires produced in the 48th week of 2023 and tires produced in the first week of 2024? There is no difference at all! But I just don't buy it. Now I am in 2023 Year-old tires can only be digested slowly, and they can be sold cheaply. The production date is within one month, but the price is very different. "
This also explains why the number of domestic orders for some tire manufacturers, especially PCR orders, dropped at the end of last year. In order to avoid being unable to sell, I simply place an order at the beginning of the year. As for why they only order tires from that year, the tire store is also full of grievances: "It's not that we are asking for something strange. Some consumers will only buy tires with the production date of that year after reading the DOT code. I don't know what they heard. Tires must be fresh! "Is it true that the fresher the tires, the better their performance? Of course not! Tire performance is not affected by time at all.
Post time: Oct-09-2024